When GM made the EV1, they made it a dull economy car. Tesla made their electric cars cool, exciting and fun to drive. Tesla was a success.
Tesla installed high speed charging stations all over the country to overcome one of the drawbacks of electric cars.
Musk already has a tunnel Boring company. The same boring technology could be used to build underground living spaces on Mars.
Maybe he should invent a cool and fun new type of spacesuit.
He could also make Mars cars that are similar to an off-road motorhome. Those could be fun.
Mars could be fun due to the low gravity.
Riding a bicycle on Mars might be fun with the right kind of protective space suit.
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