Put a bunch of adult contemporary studio musicians on this thing and make the production too slick for it's own good and this would fit in just fine on ...But Seriously or something.
As it is though, it's performed sloppy and sung weirdly, never heard Collins sound quite like this before. he's imitating the mid-60s blues-rock style and not quite getting there. Even the drumming isn't anything to write home about (which, for what it's worth, is also true of his later solo stuff!).
Now I'm listening to his Flaming Youth "Arc 2" album. Hey now there's some decent stuff on here! Reminds me of The Nice or something in places, Phil's drumming is really come into it's own to, not quite the level of complexity he would being to Genesis, but he's got a few stand-out performances. Phil's lead vocal parts sound like the Phil we'd come to know too. Apparently the album was critically praised upon it's release which strikes me as pretty funny, cus this album is such a product of the late 60s that's probably the only time it could have ever been praised by anyone.
It's funny how in his book he talks about how he only sees himself as a drummer and not a singer even though he's been singing lead vocals on and off in just about every music project he's ever been involved with since he's been a kid.