The meme reviews were pretty much all daft whimsy, but I guess for simpletons the memes = 4chan = alt-right line of logic is enough.
He shot himself in the foot by wiping the channel though. Now everyone's convinced that it was wall to wall racist jokes and Trump worship or something.
The AV Club article about it might be the most disappointing though, because that site used to be good.
“a now-shuttered channel called thatistheplan that had about a third of Needle Drop’s traffic, and was devoted to “meme reviews”—i.e., discussing, replicating, and appearing to endorse the worst kinds of racist shitposting from the depths of places like 4chan and its ilk.”
Love how casually they trot out this complete lie!
"he rose to the 1.1 million subscriber mark with his album reviews, which analyze and dissect modern music with a clear voice and slick editing."
Yes the famous 'slick editing' is always the first thing that comes to mind when I think of Needle Drop. I doubt this guy has watched even a single one of his videos.