He does a really great job setting up this world and this disparity between the book's two heroes--a former Southern football great who has become a rich cosmpolitan CEO and a poor guy who works in one of the former football great's grocery stores--and then following a drawn-out set piece where the poor guy loses everything because of a parking disaster, the preaching starts and the poor guy embraces Stoicism and gradually meets the rich hero and convinces him to embrace Stoicism too and throw his rich soulless modern life out the window. In the meantime there are also two major black characters, a black lawyer who everybody calls "Too White" and a black college football player who is spoiled completely rotten and is depicted pretty much as you'd expect. So it's half a good book.
You can kind of sense that the Rolling Stone tribute wanted to shy away from TW's quite unflattering portrayal of blacks, among other things. Like that his primary target wasn't even cosmpolitan types but intellectuals.
His best book was actually From Bauhaus To Our House, a short read where I didn't have any sympathy for his targets, so I could enjoy his usual blast-away. Probably nobody reads that one anymore at all, though.