Global Cold Brew Coffee Market Seen Growing 27% Next 5 Years
Belfast (CoffeeNetwork) The global cold brew coffee market is expected to post a CAGR of over 27% during the period 2018-2022, according to the latest market research report by Technavio. A key factor driving the growth of the market is the rising number of new product launches. Over the past decade, the increasing number of new and innovative products launches have invigorated the global cold brew coffee-based products in various countries is attributable to the product innovation in the global cold brew coffee market where vendors are frequently launching new and innovative products to attract customers. For instance, the La Colombe Torrefaction company launched its new cold brew coffee product in the US market. Therefore, with such initiations, the market for cold brew coffee is expected to register a positive outlook during the forecast period.
The market research report also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
The report is available at a USD 1,000 discount for a limited time only. In the report, Technavio highlights the rising number of mergers and acquisitions as one of the key emerging trends in the global cold brew coffee market:
Global cold brew coffee market: Rising number of mergers and acquisitions
Since 2014 many large vendors in the global cold brew coffee market have engaged in mergers and acquisitions (LI &A) to take over several small pure-play vendors and enter the emerging RTD coffee and cold brew coffee market and increase their market share and presence. During the forecast period, many large vendors are expected to acquire small and regional suppliers. For instance, Nestle acquired the emerging US-based pure play cold brew coffee vendor to increase its market share in the rapidly growing cold brew coffee market in the US.
Global cold brew coffee market: Segmentation analysis
This market research report segments the global cold brew coffee market by product (Arabica-based cold brew coffee, Robusta-based cold brew coffee, Liberica-based cold brew coffee) and geographical regions (APAC, EMEA, and the Americas).
The Americas led the market in 2017 with a market share of over 63% of the market share, followed by EMEA and APAC respectively. During the forecast period, the Americas is expected to continue dominating the global market and register the highest incremental growth.
Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.
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