It's Now or Never
Are You Lonesome Tonight?
Within a couple of months Elvis had expanded that to 4 out of 4 with this:
At a point in his career when Elvis was making something of a seismic shift to ballads from the largely rock and roll output of his pre-army days, these 4 quickfire UK No.1's demonstrated the diversity of origin from which his material was coming, with two Italian-sourced ballads, a German folk song, and an American composition from the 1920s.
What they also demonstrated was the amazing enormous popularity Elvis continued to enjoy in a country where he had never once performed!
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