I actually know people who made that Vice segment possible
One of them was my flatmate for a year or so. They also ran an incredibly shady Russian issue of Vice. No actual issues have ever been published, but they made exactly one copy each month, filled with random photos and gibberish Cyrillic, and then used to send it to the Vice HQ as a proof they were actually working on the magazine. And yes, that story is absolutely true.
The Russian Vice website did better, but they never paid any money to contributors. The whole thing went south pretty fast.