Seems like a strange way to judge horror
Not that traditional storytelling methods aren't applicable but to act like all horror films need to start from a place of normalcy strikes me as a weird arbitrary rule. Many films that are considered classics of the genre are pretty much unrelenting in their ominousness. Kinda comes w/ the territory. Also, as I've said in the past, the bottom line re: horror for me is, does it scare/unnerve me? "Hereditary" scared/unnerved me about as much as any horror film has. "Rosemary's Baby", on the other hand, doesn't at all. In fact, I find the Satan rape sequence to be unintentionally hilarious. Everything about it, from the goofy hairy goatman makeup to the shot of Farrow going "This is no dream- this is REAL!" What am I supposed to be scared of- Ruth Gordon? Get the #### outta here...