Would it be more realistic to say "have to pay"? They don't have much choice, especially with essentials like food, fuel, electricity, gas, housing, insurance, transportation, health care and non-negotiable items like taxes. These costs and price increases are forced upon them by the market.
I am not "willing" to pay a 37.5% increase in property tax. I have to pay it. I am not willing to pay a huge increase in gasoline price. I have to pay it.
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