Forgot to add that the Ariel motor cycle works and the Ariel motor company are two separate entities with the car company, formerly Solocrest, adopting the name in the 90's a
Ariel as a bike manufacturer along with Triumph was integrated into BSA in the 1950's and was defunct as a model name by the mid 60's apart from a 1970's BSA built small trike, the Ariel 3.