...there is nothing remotely as clever; the big advertising money apparently coming from the pharmaceutical crowd.

Their schtick is showing an older couple walking through the park tossing a stick for their spaniel, all the while the voice-over talking of cholesterol meds whose side effects include anal leakage, loss of bone mass, and involuntary ear twitching. Same footage and the voice-over is for a law firm. Same again but mobile phone service.....&c......&c