This seems trivial...until you look more closely.

https://www.theguardian.com/commentisfree/2025/aug/29/cracker-barrel-rightwing-culture-war

One particularly disturbing comment by Rufo, a notorious Trump fascist:

Rufo decided that Cracker Barrel was a worthy target for the overarching culture war. “Some might dismiss the Cracker Barrel campaign as minor, or even embarrassing … But there is enormous value in making an example of the company and cementing a fear that conservatives can spontaneously lash out at any institution that crosses the line. Today, it’s Cracker Barrel; tomorrow it might be Pepsi, Target, or Procter & Gamble.”

Cracker Barrel’s “Old Timer” logo had to be manufactured into a cause célèbre for a larger purpose. “Even if we don’t care about Cracker Barrel in particular,” Rufo wrote, “we should all care about the ideological capture of American institutions and use whatever power we have to reverse it. And for that to occur, the Barrel must be broken.”

With that call to arms, Rufo gives the game away. He doesn’t really take the conspiratorial fiction seriously. It is useful only as an instrument for bludgeoning those designated as objective enemies in order to build toward absolute power.

Exactly. Fascism in America has to be BUILT..and these scumbags are BUILDING it.