I've long been a fan of Tolkien and, increasingly, critical of Disney's approach to storytelling. It's good (and not surprising) to see that the old Professor saw this early on, and realized that the mass popularization of fairy stories, their candification if you will, would damage the messages they were trying to deliver.

Commercialization is another horror which unfortunately has been visited on Tolkiens' work after his death; born out of Hollyweird's obsession with 'creating a franchise.' Which has, perhaps, replaced 'creating a myth' and certainly has shoved aside any moral values involved (something Hollyweird knows absolutely nothing about)...