When the United States declared war on Germany 100 years ago, the impact on the news business was swift and dramatic.
In its crusade to “make the world safe for democracy,” the Wilson administration took immediate steps at home to curtail one of the pillars of democracy – press freedom – by implementing a plan to control, manipulate and censor all news coverage, on a scale never seen in U.S. history.
Following the lead of the Germans and British, Wilson elevated propaganda and censorship to strategic elements of all-out war. Even before the U.S. entered the war, Wilson had expressed the expectation that his fellow Americans would show what he considered “loyalty.”
Immediately upon entering the war, the Wilson administration brought the most modern management techniques to bear in the area of government-press relations. Wilson started one of the earliest uses of government propaganda. He waged a campaign of intimidation and outright suppression against those ethnic and socialist papers that continued to oppose the war. Taken together, these wartime measures added up to an unprecedented assault on press freedom.
“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society,” Bernays wrote a few years after the war. “Propaganda is the executive arm of the invisible government.”
All in all, the CPI proved quite effective in using advertising and PR to instill nationalistic feelings in Americans. Indeed, many veterans of the CPI’s campaign of persuasion went into careers in advertising during the 1920s.
The full bundle of techniques pioneered by Wilson during the Great War were updated and used by later presidents when they sent U.S. forces into battle.
https://www.smithsonianmag.com/history/how-woodrow-wilsons-propaganda-machine-changed-american-journalism-180963082/
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