— especially the “woke” kind — but will also turn on you for taking a staple brand they love and pile-driving it into the ground.

Today Cracker Barrel’s stock cratered more than 10% after the company unveiled a rebrand that scrapped its iconic barrel-and-man logo in favor of a sterile, text-only “woker” design minus the old white guy and the…well, cracker barrel

https://www.zerohedge.com/news/2025-08-22/cracker-barrel-crashes-after-going-woke