Poking Hagger with a stick has elicited a response on a web page far, far away. From some of the comments there it may well actually be in a parallel universe. I hesitate to give it the oxygen of publicity, but the relevant points made by him are:

1.Johnnie Walker and Ronan O'Rahilly knew who he was

2. He understands that you are 'dumping the failing Caroline name"

Definitely a parallel universe then, in which he thinks he has some sort of relevance or influence. What larks, eh?