The full statement:

"I wanted to let you know the news that sadly we’ll be closing our Boom Rock station at the end of the month.

It was an idea we were really keen to try, but sadly it’s not proven sustainable. You’ll appreciate that as a small, independent company, we have to make sure that everything we do makes its contribution. Whilst Boom Rock was certainly building audiences, making progress and we were proud of its achievements, it was difficult to see a time when it would be able to start paying for itself.

We know it’ll be missed by those who listened. We’ll do our best to accommodate periodically within the broader Boom family some of the strands of programming we know have been valued particularly on Boom Rock.

Overall, five years on, we are delighted with the progress of Boom, with our own audience measurement showing further year-on-year audience growth for all our stations.

That means the company is in a solid position, despite a tough financial climate, and the savings from closing Boom Rock will help us to invest in both our remaining services to give them a boost.

Whilst you - our existing audiences – listen loyally, one major goal is to make sure more people know about us! So, we’re planning our most significant marketing campaign to date - and one of the benefits of the difficult decision above is we can now make that even more powerful. You’ll see our ads on TV and elsewhere – and they feature you, our listeners.

Sorry to have to break the news about Boom Rock, but we’re not sorry to have tried something. Whether it’s our wealth of special programming, our Boom ’66 day-long pop-up station, or indeed Boom Radio itself, you can count on us to take an idea forward and give it a shot!

Thanks for listening.

Phil Riley, Chief Executive, Boom Radio."