The speculation about the Premier League taking over the game has both pros and cons. It would undoubtedly bring in more money, improved skill, professionalism and tactics. On the downside there will probably be an influx of even more foreign players to the detriment of the home players and the national side as per the men's game. With increased money there could well be a win at all costs attitude with the introduction of the cynical professional foul (cheating), blocking off at corners and free-kicks (obstruction) and shirt pulling(fouling) so prevalent in the men's game. The absence of these dark arts contributed greatly to the enjoyment of the World Cup.
Professionalism (money) has corrupted the once noble game of cricket (slagging, ball tampering)and Rugby Union (eye gouging) not to mention athletics (drugs).
I hope I'm wrong and that this Women's World Cup will not be the last played largely in the spirit of the rules and not be remembered as 'An Age of Innocence'.