"As I recall, they used to claim that the wines were sourced from Austria.
But at the height of its popularity, some journo pointed out that sales of Hirondelle in UK exceeded Austria's total production!
They were forced to admit that most of the wine actually came from Hungary. This may have led to their decline in popularity.
It must be said that Hirondelle and the Reckitt & Colman subsidiary, Charbonnier were primarily responsible for popularising wine drinking in the UK."
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