No one has heard of it here in Liverpool but I am sure our lady contributors on this board will have! So, do you ladies know how it got its name? It began in 1880 when Thomas Bell, a grocer from Newcastle started selling flour from his little shop near the central station. He began his own blend and it was so popular he decided on a name for it. He took BE from his name Bell and RO from the word Royal. However, because the king had died, it was forbidden to use the word royal so he used RO. Together it became BE-RO ! By 1920 it was so popular, he published the first recipe book with 19 pages. Today it has over 86 pages. I still have copies of it and use it!