I remember him telling me how much they inflate prices for the exact same quality and materials as a local jewelry store. He actually quoted the cost of their classic silver bracelets as an example (I forget the numbers now).

You are paying for the name and are not smart enough to realize it.

The same goes for most luxury watches. I Rolex is no higher quality than a Movado or Shinola. They both keep the time just as well.

Cars are the same thing. Cadillac is a rebadged Chevy (I am a chevy owner). There is no higher quality. You will have the same engine issues regardless.