Posted by Coppers Dad on August 26, 2025, 12:26 pm
Cracker Barrel Better Move Back Quickly And Get On Their Knees Lol
Posted by Coppers Dad on August 26, 2025, 12:35 pm, in reply to "Trump: Cracker Barrel "
Cracker Barrel’s CEO dismissed warnings from a top investor who called the rebranding ‘obvious folly’
Julie Felss Masino and board ignored Sardar Biglari's criticism of $700M transformation plan calling it 'obvious folly'
That day, Cracker Barrel’s new CEO, Julie Felss Masino, got on the phone with investors and unveiled the details of a "strategic transformation plan" her board of directors had approved. The first of "five pillars" in the plan would be "refining" and "evolving the brand across all touchpoints."
Over the next months, Masino and her board of directors dismissed at least four warnings by a top investor, Sardar Biglari, that the rebranding was "obvious folly," filings with the Securities and Exchange Commission reveal.
"Cracker Barrel is not a broken brand but it has a broken board," he wrote, in a scathing seven-page letter to shareholders.
He laid out his criticisms in a 120-page slide-deck presentation with the title, "CRACKER BARREL IS IN CRISIS," next to the company’s longtime logo of an old man in overalls leaning on a barrel – a logo that Masino would wipe out, unbeknownst to Biglari at the time.
While the dynamics of company executives pursuing politically correct, woke rebranding are now well-documented, a timeline of the last year-and-a-half behind-the-scenes at Cracker Barrel reveals a classic case of corporate myopia, ignoring caution and barreling forward with rigidity.
On the call in May 2024, Masino announced she’d hired a new "leading" branding agency to "refine and strengthen positioning to delight existing and new guests." The other pillars included "enhancing the menu," "evolving the store and guest experience," "winning in digital and off-premise" and "elevating the employee experience."
Disagree, they need us more than we need them if you back up and look at the big picture. We must be willing to work through the process, for the big win……
bs. brazil has a trade deficit with US. or had a trade deficit (they imported more from us than they exported to us) as they are selling to other countries to avoid the tariff bs.
2024 Data: In 2024, US exports to Brazil were valued at $78.4 billion, while US imports from Brazil were $49 billion
trumps sucks. coffee has doubled in price, but china will buy all that brazil can export to them while we get fucked by tariffs.
