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And their perception of messaging, vs things the Democrats have actually done, or said.

I could agree that they (the Dems) need to be trying to message on various social media platforms where these young guys are.

But this seems more of a cultural coding thing, and how these guys are getting stewed on social media. Like they've got this perception of what it means "to be a man", and in my view, it's a not particularly healthy one, focused on this crap like "Red Pill Fitness" and solipsistic selfish views of masculinity and "self improvement", vs one that is focused on service to the community and others, and empathy, and caring for others.