Crop quality, yield, etc…the new topics.
You don’t close down your business just because you had or having a bad year. You keep on rolling until you can afford. If not profitable, you take actions. Cutting costs, you invest less, or look for another business etc…
I am a trader and do not have a single plant under my responsibility and do not wish to become a coffee grower. As a trader I shouldn’t care if my money is made on the up or downtrend. We are talking numbers here, and numbers are not good for growers and that’s when you turn the Vessel’s engine off. Takes time to come to a complete stop as it does to regain speed.
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