"In some data that I dug before writing the report I found that the out of home portion today represents anywhere from 20% to 30% (depending on the country) and while some will drink more coffee at home, which can compensate a bit, I think disappearance will not be able to offset the losses as consumers are also worried about their financial situation."
It seems that for the main European countries it is more in the range of 40-50% of out of home portion
US: overlapping data maybe due to both methods of consumption.
"78 percent of people who said they drank coffee yesterday prepared it in-home. In 2012, that number was 84 percent.
The percentage of people who reported drinking coffee made outside the home — i.e. in a coffee shop — within the past day dropped one point from last year to 35 percent. That number was 40 percent in 2017, and 30 percent in 2012."
"Coffee drinkers over the age of 65 years of age usually consume the product at home. On the flip side, most consumers under 35 drink coffee from coffee shops or other locations outside the home. (National Coffee Association)"
In UK most of the at home preparation is instant around 75% (therefore mostly robusta)
With a 0% variation graph starting beginning of January 2008 for KC and S&P 500, KC price resisted well, was sometimes, particularly at the beginning raising while S&P500 was declining but overall went to -12.5% between January 2008 and March 2019.
My conclusion: I wouldn't expect something completely different in terms of comparative proportion than what happened in 2008 considering the above.
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