Approved By: Rhiannon Elms
Despite multiple government and private sector initiatives to increase coffee production in Mexico, the MY 2020/21 forecast shows only a moderate increase. Challenges to growth include low global prices, labor shortages, little to no information or marketing systems, and the emergence of the coffee borer pest. Additionally, a lack of impactful government investment in the sector is a severe impediment to consistent growth in the years to come. Covid-19 effects are expected to stunt consumption growth, as restaurants and cafes around the country are closed, stymying government and specialty producer efforts to increase consumption of high-value Mexican coffee that has been gaining increasing popularity in urban cafes.
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