By Marvin G. Perez
(Bloomberg) -- The shift by at-home buyers may last as the coronavirus pandemic eases, said Fernando Serpa, vice president, global sourcing, Latin America food and beverages, at Walmart Inc.
U.S. consumers since March moved to online and retail options from cafes and restaurants, Serpa said in a webinar organized by Colombia’s National Federation of Coffee Growers After buying higher-quality brands initially, many shoppers shifted to cheaper options and bigger packages
People realized that they can make a latte at home for 50c, and may not go back to paying $4 or more at places such as Starbucks Roast- and ground-coffee sales and instant brands climbing, according to Walmart, whose coffee business totals $4b-$5b Nestle and JDE Coffee will probably consolidate their positions as the biggest roasters in the current environment Supermarket private labels, including Walmart, may expand with value at “reasonable” prices Consumers have been buying more coffee machines at Walmart and tend to get the refills from the same vendor Some small roasters in the specialty segment won’t survive With soaring unemployment and a recession looming, the coffee industry faces a drop in consumers’ purchasing power
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