Canadian Coffee Association confirming Canadian coffee consumption remaining steady at 2.7 cups per day pre and post Covid. Number of Canadians who had coffee at home yesterday went from 78% to 92%. Number who had coffee at an outlet dropped from 40% to 13%.
Canadians buying better coffee. Online sales have doubled. Buying larger formats at supermarkets.
Canadians expected to return to cafes when feasible.
Different coffee culture in Europe which Iím sure demand is being impacted by new lockdowns. Believe this has been a Negative last 10 days for market.
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