Thanks for sharing. I will share a chart/image that I placed on LinkedIn back in
April (see below). You can see the clear rise the market had as COVID began to ravage the US.
Despite the "substitute" breakfast drinks, the idea good old fashioned OJ would see an increase in demand to help combat the virus certainly did play a role in the spike. As Covid cases are again on the rise, so too is the OJ market. We saw January futures gain nearly 7% last week alone, rising the entire week.
Whether or not there is in fact increased consumption is good question. More importantly, if that is the case, will it be sustained and create a new trend going forward?
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