North American brand cafeterias will only return to pre-pandemic sales levels next year, after the COVID-19 pandemic destroyed nearly a quarter of its revenue last year, according to the Allegra World Coffee portal, a company research and consultancy.
The company estimates that sales at U.S.-branded coffee shops, which include familiar names like Starbucks, JDE Peet's and Dunkin 'Brands, fell 24% last year to $ 36 billion and will only grow to $ 40 billion this year, below of 2019 levels
He says that 208 out of a total of 37,189 branded cafeterias closed definitively in 2020, equivalent to 0.6% of the market.
“The US coffee market is facing the worst trading environment in memory. However, with a changing political situation, mass vaccinations and operators quickly adapting to new trade formats, there is light at the end of the tunnel, ”said Allegra Group CEO Jeffrey Young.
"We hope that trade will start to stabilize from the summer of 2021, however, it will take several years for operators to fully adjust to the 'new normal'," he added.
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