APR 6 2021 1h18 PM
The fast food chain Taco Bell announced on Tuesday that it wants to hire at least 5,000 employees in a single day and that it is adding benefits to some managers at a time when demand is strong amid a broader recovery of the American economy.
Taco Bell, part of the Yum Brands group, will do candidate interviews on April 21 in parking lots at nearly 2,000 chain stores, where interested parties will not even need to get out of their cars to compete for a spot.
The company is also granting four weeks of annual leave, eight weeks of paid maternity leave and four weeks available to management positions held by new parents who want to develop "bonding with the baby" at company locations.
Taco Bell has already promoted these employee hiring events, but never in so many places at the same time. "It's no secret that the job market is tight," said Kelly McCulloch, head of human resources at the fast food chain.
Andrew Wiederhorn, chief executive of the FAT Brands group, describes the situation of franchise employees as a "total nightmare". The group includes brands like Johnny Rockets and Fatburger.
"The latest government aid and unemployment insurance have been catalysts for people to stay at home" instead of looking for work, he said.
Although fast food companies and other food chains have done well throughout the pandemic, current sales have increased due to better weather, the release of more people in stores and the very government aid that has made people increase their frequency of food consumption outside the home.
The US service industry activity indicator hit a record on Monday amid robust growth in new order volume, a clear indication that the economy is accelerating, driven by increased vaccinations.
But personnel hiring is not advancing at the same pace. The US restaurant industry in March this year still had about 1.2 million fewer employees than in the same month last year, according to data from the government statistics agency.
And this gap is not limited to restaurants, since high unemployment rates have not translated into a large number of applications for open positions in the industry, for example. On Friday, the US Department of Labor said 916,000 jobs were created last month, the highest number since last August, including 53,000 of these in the industry. This was the largest number of new jobs in the sector in six months.
SELLING CARS OR DRINKS
A McDonald's franchisee in the U.S. said sales have skyrocketed as consumers spend their government aid. However, some chain stores in the country may not reopen until the second half of 2021 because of a shortage of labor, he said. McDonald's franchises plan to hire 5,000 employees in the state of Ohio alone, according to local media reports in late March.
Fast food stores are competing not only with each other for workers, but also with other sectors, as some former employees in this industry who have been laid off have found occupations in other areas - construction or real estate, for example - and are not returning to the old ones. jobs, says Wiederhorn, president of FAT Brands.
"A waiter or waitress can sell a car as well as a drink," said Wiederhorn.
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