According to the information, the coffee market grew by 1.5 percent in 2020. This corresponds to an increase from 20 cups of coffee to a total of 168 liters per capita. "Lockdown does not mean that the consumer no longer drinks coffee when the coffee shop and canteen are closed. Rather, the places of consumption have changed during this time," said General Manager Holger Preibisch.
According to the information, people consumed 37,900 tonnes of roasted coffee at home more than in 2019. This corresponds to an increase of eleven percent. On the other hand, consumption outside of one's own four walls, for example in restaurants or at work, fell by 30,300 tons. That is a minus of 23 percent.
Parallel to the greater thirst for coffee, people have also upgraded their coffee machines. Almost every third household now has a fully automatic machine. Accordingly, sales of whole coffee beans have increased by 26 percent and now have a market share of 37 percent. The classic filter coffee is still the most popular with a market share of 50 percent. Its sales have increased by 0.2 percent.
All other coffee variants for preparation at home were also increasingly bought in the Corona year 2020. Mixed coffee beverages in powder form rose by a good seven percent, coffee pods by six percent and instant coffee by five percent. In addition, four percent more coffee capsules were sold. For environmental reasons, these - especially if they are made of aluminum - are considered problematic./klm/DP/he
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