By Marvin G. Perez
Fewer Americans are drinking coffee daily than a year ago, with a “modest” decline due to the economic impacts of the Covid-19 pandemic, according to annual study by the National Coffee Association.
In January, 58% of respondents reported drinking coffee “yesterday”, down from 62% a year earlier, survey shows
“The slight decrease in overall coffee consumption is linked to the economic impact of the pandemic,” NCA President Bill Murray says in email
Drop was “a modest change” when considering the study’s 2.5% margin of error, group says in study
Coffee consumption during the pandemic was up marginally in the morning and at breakfast, but down marginally in the afternoon.
“While coffee continues to be America’s favorite beverage, it is true that the away-from-home segment has been impacted by the pandemic,” group says “This impact, though, is temporary –- a direct result of the pandemic –- and is already reversing.”
NOTE: U.S. is the world’s biggest coffee consumer
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