At the source, everything costs more: electricity, gas, petrol and now coffee too. At least this is what a research by Fitch Solutions and Intesa Sanpaolo revealed, which foresees, from November, an express cost that will touch € 1.30 or even € 1.50. According to the producers, there is a rise. According to the locals, the wave will not be able to reach the cup. But it is still necessary to make very precise distinctions.
The coffee business
Among small and medium-sized coffee roasters, the upward retouching of coffee will be approximately 7% of the value of the blends they sell to bars and restaurants. It must be said that the surge started at the beginning of the year: according to Fipe, the price of blends has grown by 20% since January 2021. And if for Italians, coffee is a ritual, a cult, a way to socialize, for the market it is a business with dizzying numbers: the green bean that wakes up many Italians in the morning is an industry that has a turnover of more than 400 billion. year, production has almost doubled in the last 10 years to satisfy a planet that is increasingly fond of the drink. In Italy, the undisputed home of espresso, about 6 billion cups are drunk every year. And for bars, coffee is among the most influential on the balance sheet as it accounts for 35% of turnover.
Julius Meinl: Increases already in January
Ball to the producers, who inevitably follow the trend of raw material costs with a magnifying glass every day. "The premise - says Andrea Postolache, marketing manager at Julius Meinl - is that everything has increased: from green coffee, to sugar, from packaging to cups, from towel racks to umbrella racks up to the machines that we give on loan for use to our clients. In September we estimated that the rise was, on average, 10% but we are still making the precise calculations because we also have to include in these accounts the costs of transport that are soaring due to the cost of energy that has risen. Coming to the coffee raw material, we have already applied a price increase to cover the increases we have suffered, but without hitting customers too much, we have stopped at increases of 4-5%. We hope there is no need to increase further next year ».
But will the cup cost more? "We advised customers to increase the cost of the cup - continues Postolache - but we also recommended it before Covid, also because if we compare ourselves with abroad, Italian prices are significantly lower. We work mainly in northern Italy and the costs that we now recommend at the counter stand at 1.20 euros. The costs of coffee increase slightly every 3-4 years, but this time the customers have not posed particular problems, the difficult situation created by the pandemic leaves no alternatives, just think of how much it has been (and still is in some countries, such as Vietnam) being able to move goods to comply with the various restrictions ».
In the north, therefore, the price increases, but remains well below the € 1.50 feared by research. A sigh of relief that increases when compared to the position of one of the symbolic places of coffee, in the symbolic city: the Gambrinus, in Naples.
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