Cash is the problem
Cash accumulation is a big problem at the moment. If a roasting facility would buy 200 bags at once a year or two years ago nowadays its hard to accumulate money for 100. Market is short of cash. If a person had 3 coffee cups a day nowadays the same would have 2 ( that is 30 % less). As a roaster I am concerned that we could see younger generations drinking other beverages although the demand is still strong this could change. But the biggest problem remains cash accumulation for the next purchase...
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