Hi all, I was scrolling through Google News on my phone and saw a headline about "disrupting the iGaming status quo." I’ve always been interested in how smaller companies challenge established giants, so I tapped on it. It took me to a page at theceoviews.com/soft2bet-a-smarter-way-to-scale-in-igaming/ which detailed a unique approach to the US market. The interview explains how they leverage gamification to build loyalty. It was interesting to see that their focus is as much on the tech as it is on the games themselves. I enjoyed the part where they discussed the cultural nuances of operating in different states. It’s a smart, strategic read that goes beyond the surface level.