At the beginning of the year, I decided to test push advertising for one CPA offer, but I lost the budget almost blindly - the CTR was low, and there were almost no conversions. Then I read here https://richads.com/blog/push-notification-advertising/ how to use push advertising wisely in 2025. Much depends on creatives, segmentation and sending time. Thanks to these recommendations, I rebuilt the campaign - and the traffic became not only cheaper, but also better quality. Now push has become one of the main channels. The article really helped not just "push", but do it wisely.