The Twitter feed was probably only good in season 1 when Jay went to the red tower and posted lots of tweets in the hour leading up to the video, only for the video to be accompanied by a tweet that was a string of gibberish punctuation marks and numbers making you think he'd died. I checked the TTA feed all the time hoping something would happen but no. God knows they ever revealed what the ark actually was.
Dumb theories from early on involved the idea that the "S" on Tim's shirt was the same as the "S" seen in the corner of some early TTA videos. I wish I knew where they got the music from "Program".