TBH I'm not entirely sure that the Lucky Strike ad is legit -- it seems too perfect -- but there really was a "reach for a Lucky instead of a sweet" ad campaign around that time, with the same gist.
Looked up the Lorde cover. Uh... it's a typical upskirt photo, just with no skirt and a pussy-floss thong, but you don't really see anything. V***** K***** it ain't. BTW you talk about that cover a lot. I think thou protestest too much.