The value of Nike doing what it does far outweighs the inconvenience of hearing about it repetitively.
For example: I'm tired of seeing COVID vaccine ads on TV here in NY all the time. But in no way would I argue that getting the vaccine is necessary and important. So of course I support the ads, even though I'm tired of seeing them.
If one is tired of hearing about being "woke," one would (likely) only publicly complain about it if they actually disagreed with the message. And if you disagree with the message, you're racist, plain and simple.