As far as NIL money, it is real and has trickled down to HS players.
Also, I have had more players than ever getting paid via cost of attendance, Alston money, or different forms of FAFSA. I found more players than ever are actually receiving money above and beyond cost of school.
Gerry mentioned video and I agree but would say that you should have your games streamed via Gamechanger. Tagup or other streaming products to allow more colleges access to your games.