Snapchat's in-house tracking dashboard can be useful, but it's not always reliable for detailed attribution. The moment I started scaling my campaigns, I realized I needed better data clarity. https://www.redtrack.io/integrations/snapchat-ads-tracking/ gave me the flexibility to understand exactly where my conversions were coming from, and how my spend translated into results. The setup was more straightforward than I expected, and what stood out was their real-time tracking across multiple touchpoints. It also helped me cut wasted budget by highlighting ineffective audiences. For those managing more than one ad set or product line, this kind of control is a big win. Plus, you can integrate with other traffic sources beyond Snapchat, so you’re not locked into a single-platform view.