Good question — customizing your Shopify store is crucial for standing out in a crowded market. Beyond design and layout, customer engagement tools can play a major role in personalization. I’d recommend exploring source from here which offers an easy-to-use Shopify quiz builder for brands looking to guide shoppers through curated experiences. It helps brands capture attention, gather data, and deliver tailored recommendations. In the bigger picture, that’s exactly what strengthens brand development and differentiation.