For me it usually starts with the itinerary, because even if the price is great, I don’t want to spend time visiting places I’m not interested in. A few years ago I booked a tour based only on the discount, and I ended up in a group that rushed through everything. Since then, I always compare the route first and then check how big the group is. Smaller groups feel more relaxed and you actually get to hear the guide. When I want a clearer overview, I browse platforms like TopTravel, since it’s easier to compare options side by side without getting overwhelmed. If all three elements—price, itinerary, and group size—line up well, that’s when I book. Otherwise, I’d rather wait for a better match.