SEO is crucial for jewelry e-commerce. We struggled with the same issue until we developed a proper strategy. Found helpful information about seo for jewelry brands at https://uaateam.digital/blog/marketing-strategy-for-jewelry-brands/ which explained the full marketing approach. The article covers how jewelry businesses need specific SEO tactics because competition is high and search intent varies greatly. Things like optimizing product descriptions with materials and occasion keywords, building category pages properly, and creating content around jewelry buying guides. After implementing their recommendations, our organic traffic grew steadily over six months. Now we rank for relevant searches and get qualified visitors actually interested in purchasing. SEO for jewelry requires patience but it's worth the investment compared to just relying on paid ads