The Big Ten has a perception problem that it can't win the big one, despite having been in 7 big ones in the past 20 years... despite sending a team to the Final Four on average at least one every 2 years.
Purdue isn't going to turn into some recruiting juggernaut because they win. They are going to keep doing what they do. Wisconsin on Steroids.
We can compete with, and beat, that when we have the right group.