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I heard this announced earlier on the north broadcast, I think channel 277 was mentioned.

I was a little surprised, as according to OFCOM only 4.9% of listening is via the TV, and I am guessing that's mainly kids in the bedrooms, rather than on the main TV in a house.

And, I assume it'll only for areas receiving the full range of Freeview channels, and not like here, where even if I had a TV aerial, I would only get the Freeview Lite offering. Personally I have Freesat, most around here seem to have Virgin or Sky/Freesat.

Whilst it's a extra way of listening to the station, which I guess should be welcomed and I don't want to be negative, but I hope this is a fairly cheap option, as I can't help feeling there's better ways of spending money to extend coverage.

Share of radio listening in the home currently -
DAB - 35.2%
AM/FM - 29.0% (although most of that will be FM)
Smart speaker - 20.2%
Other internet - 10.7%
TOTAL INTERNET - 30.9%
TV - 4.9%

See page 70 on this link -