It was subject of the first meeting in New York in mid-August 83 when I rejoined the project (Paul Hodge, John, Roy, Rick plus Martin Kuper, Bernie Gelman & an engineer who were presenting their plan.)

729 v 730 - obviously it had to be 729 , but Roy was keen on 730 for branding. As a die-hard Radio 270 fan I didnt object, plus recalled Radio 390 and Radio 355. Thats why Laser 730 was the branding and not Laser 729.
99% of radios were analogue readout in those days, almost none had digital readout on the dial, so 729 / 730 or even 735 made no difference.

I remember some clown from Capital making a song and dance about it at a radio sales meeting a few months later, saying the station would fail as it use the frequency, and that no listener would get that as the whole dial was wavelength-oriented; such as Capital 194[/b]. All the ILRS plugged wavelength as did Caroline 319 of course. Roy actually was ahead of the pack in taking us down the frequency route as it was all about to change. We were the leaders in that, as Ken's and Sven's logs will probably show.