Before that time, Protestants considered it far too Pagan and far too Catholic. In Puritan Mass. it was considered a serious crime to celebrate Christmas.
So again no Christmas shopping season until we borrowed the new English Christmas from wealthy English in the 1840s. Our present idea of a Christmas shopping season was invented by Charles Dickens in his novel A Christmas Carol. I found this out because it was one of my favorite books, as were the many movie versions. The three Christmas ghosts are remarkably Pagan rather than Christian.
The middle class copied the wealthy. It was not until the 1930s before there were enough cheap toys from China for poor people could take part in Christmas shopping in England.

