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https://www.nytimes.com/2025/08/02/business/trump-tariffs-consumer-prices.html?unlocked_article_code=1.bE8.4-zA.W22VABB58VY2&smid=nytcore-ios-share&referringSource=articleShare


And in recent days — before Mr. Trump announced tariffs for much of the world on Thursday night — Adidas, Procter & Gamble, Stanley Black & Decker and other large corporations told investors that they either had increased prices or planned to do so soon to offset the tariff costs. Companies like Walmart and the toymakers Hasbro and Mattel had already warned that tariffs would lead to higher prices.

“We have no interest in running a lower-margin business, particularly due to tariffs,” Richard Westenberger, the chief financial officer of Carter’s, a children’s apparel maker, said on a call with analysts on July 25. “And if this is something that’s going to be a permanent increase to our cost structure, we have to find a way to cover it.”